If online betting sites revolutionised the gambling industry then the advent of mobile apps has carried on that huge surge in popularity. It is very uncommon these days for an online bookie not to have mobile access. Sometimes this can mean just using a mobile phone or tablet to browse for the site – but it is more common for there to be a dedicated app for customer account holders to download.
To ensure that all their customers are catered for, bookmakers generally make their apps usable on iOS and Android devices (as well as others). You may find that a lot of the apps are very similar but usability is a very important factor here, as you want to make sure that you can place your bet in the simplest way possible.
Here are some of the best apps currently available:
Although not always the case, it is noticeable that bookmakers that have concentrated heavily in an online presence usually have the best designed apps for their customers. A big factor in choosing an online bookie is the welcome bonus offered and it must be said that bet365 have one of the most attractive on the market. But they have also worked on the design of their app to ensure that the most important factor – ease of placing a bet – has been sufficiently catered for.
They may be one of the most well known bookmakers in the UK thanks to their presence on the high street since the early 1960s. But the brand’s impressive market visibility is not why their app is one of the most used. A steady selection of promotions and bonuses play some part but the sleekness of design helps the Ladbrokes app stand out. Depositing money and placing bets is very easy and it just shows that it’s not all about betting start-ups in the world of gambling apps.
A very good example of how a slight rebrand can have an effect on a bookmaker, BetVictor are now one of the most popular betting sites on the market and have a very good downloadable mobile app for their customers to use – wherever they might be. A very simple to use interface is backed up by attractive looking odds so customers are very happy even long after taking advantage of the enticing sign up bonus.
A constant presence in the UK betting market thanks to their high profile marketing campaigns, Paddy Power use their online strength to push their betting app – and have been very successful in the process. As with bet365, Paddy Power’s ability to offer live streaming of sports through their mobile app has seen them become somewhat of a market leader. The simple ‘one touch’ usability is another huge positive.
Apps are the future
With customers expecting to be able to use an app to place bets, bookmakers need to get their product right – or they will find they are left behind.